MEMO · §3 SCALE Chapter 3 of 7 · Fortune 100 Proof
§3 · Scale

Fortune 100 Proof

Enterprise CRM/ERP programs at national scale — 100+ consultant teams, thousands of retail locations, and systems of record for institutions that live and die on data.

2013 – 2016 IT Program Manager — CRM & National Retail Systems T-Mobile
  • Directed a 100+ consultant team (onsite / nearshore / offshore) executing the MetroPCS/T-Mobile store TPM/CRM integration
  • Led 30+ DevOps engineers delivering CI/CD pipelines — deployment time −60%, stability +35%, post-release defects −40%
  • Developed national trade-promotion strategy across thousands of retail locations; BPR across sales, billing, order management & POS — compliance-control verification speed +20%
2016 – 2017 CRM Project Lead — Fundraising & Advancement Duke University
  • Co-designed SAP CRM and Fundraising Management (FRM) — the enterprise system of record for donor and gift information across Duke and Duke Health Development
  • Cloud-based mobile enhancements + real-time BI via SAP BI; led kickoff through full deployment
2017 – 2018 Senior CRM Analyst / Team Lead City National Bank
  • Assessed an underutilized SAP Marketing platform; built a capability roadmap translating unused functionality into measurable marketing/CRM outcomes
  • Led enterprise CRM strategy — acquisition, data consolidation, segmentation; integrated CRM with core banking systems; designed staff enablement programs
Enterprise proof

At national scale

  • 100+ consultant teams directed · 30+ DevOps engineers led
  • Thousands of retail locations under a single trade-promotion strategy
  • Systems of record for donor data, banking CRM, and telecom retail
Founder proof

Delivered through ABG

  • Every role above ran through ABG Consulting — founder-level accountability on enterprise-scale programs
  • Same 20-person firm, growing 20% YoY the entire time
  • Named roster: Estée Lauder · Philips–Sonicare · Lockheed Martin — see §7 Exhibits
Next chapter → §4 · Stewardship